NationalJournal.com
" 'Conducting Research Surveys Via E-Mail And The Web' is full of useful
information for anyone interested in the future of polling. "
Ann Wagner
Book Review in "The Library Quarterly", April 2003
by Matthew Schall, Irving, Texas.
"Survey research is complex; even experts experience difficulties in achieving desired results. Advancements in technology,
especially the advent of Web surveying with E-mail invitations and teh E-mailing of plain text surveys, have increased the
number of contact methods available for survey research, further increasing the number of decisions a survey researcher
needs to make. This slender volume, by Matthias Schonlau, Ronald Fricker, and Marc Elliot, Addresses how to choose
the contact method for a survey and explicitly describes process steps, sources of cost, sources of error, and other
elements of practical survey administration and survey research methodology. The language is generally clear
and easy to understand, though technical terms, like weight, are occasionally used without explanation.
As a result of brevity, clarity , and breadth, this belongs on the desk as a reference
for those who are new to surveying and as a checklist for experienced researchers."
2003 Guide of University Press Books
Our book was recommended by a Committee of Librarians from the American
Association of School Libraries and the Committee of the Public
library Association in the "2003 Guide of University Press Books
Selected for Public and Secondary School Libraries".
The guide is mailed to 13,500 public and secondary school
libraries throughout the United States and Canada.
Amazon.com Book Review
Reviewer: Midwest Book Review from Oregon, WI USA
Rating : 5 out of 5 stars
The collaborative effort of computer communications experts Matthias Schonlau,
Ronald D. Fricker, Jr. and Marc N. Elliott, Conducting Research Surveys
Via E-mail And The Web is a practical and accessible guide to applying the
pervasiveness of the internet to the gathering of survey data in a much faster
and significantly less expensive manner than traditional means of phone or mail
communications. Yet online surveys have their own pitfalls that can adversely
skew data results. Individual chapters cogently address how to take maximum
advantage of the Internet while preserving data integrity, and provide an invaluable
look at the future of internet-based survey methods. Simply put, Conducting
Research Surveys Via E-mail And The Web is a "must-read" for anyone in academia,
government, social issue activism, or business who is contemplating running a
survey through the use of electronic mail or a webpage.
The book is available on Amazon.com, but it can also be downloaded for free at the RAND web site for this book.